Miami Launches First-Ever Miami Spa Month In July 2008

Miami is launching its first-ever Miami Spa Month this July 2008. More than 20 of Miami's premier spas will offer $99 treatments — representing a savings of 50% or more off the retail value.

Organized by the Greater Miami Convention & Visitors Bureau (GMCVB) along with Presenting Sponsor America Express, Miami Spa Month is one of the only events of its kind where a destination offers month-long special price incentive for visitors and locals alike.

"Miami Spa Month will be yet another reason to visit Greater Miami and its top-notch spas this summer,' said GMCVB President and CEO William D. Talbert, III, CDME. 'We thank our spa partners and Presenting Sponsor American Express for their support in launching the first-ever Miami spa experience where visitors and locals can enjoy spa services at half the regular cost.'

Miami spas have earned a reputation in recent years as oases of pleasure, relaxation and peace that offer world-class treatments in stunning settings. Many overlook the Atlantic Ocean or Biscayne Bay and are tranquil sanctuaries located in the most luxurious hotels and resorts in Greater Miami and the Beaches.

Treatments offered by the spas during Miami Spa Month include aromatherapy facials, Oriental foot therapy, a 30-minute body polish followed by a 30-minute back massage, a 90-minute 'ocean wrap' and a milk and honey massage with organic scalp treatment. One particularly creative offering, entitled 'Journey to Havana,' is inspired by Miami's popular Mojito cocktail and includes a treatment with mint oil, sugar body scrub and Vichy shower water massage.

Located throughout Greater Miami and the Beaches, a sampling of spas participating in the inaugural Miami Spa Month includes:

Aquagene Spa, Doubletree Ocean Point Resort & Spa
Aquanox, Trump International Beach Resort-Miami
The Boutique Spa, The Ritz-Carlton Coconut Grove
ESPA at Acqualina
Guerlain Spa, The Regent Bal Harbour
Jurlique Spa, Mayfair Hotel and Spa
Le Spa, Le Meridien Sunny Isles Beach
The Ritz-Carlton Spa, Key Biscayne
The Ritz-Carlton Spa, South Beach
Spa Chakra, Conrad Miami
The Spa at Doral, Doral Golf Resort and Spa, A Marriott Resort
The Spa at Mandarin Oriental, Miami
The Spa at The Setai
The Spa at The Shore Club
The Spa at Shula's, Shula's Hotel & Golf Club
Spa V, Hotel Victor
Uhma Spa
Willow Stream Spa, Fairmont Turnberry Isle Resort & Club

Treatments offered by each participating spa from July 1-31, 2008 are detailed on a special website: www.MiamiSpaMonth.com. The $99 cost does not include tax and gratuity. Reservations are required. Consumers are encouraged to visit www.MiamiSpaMonth.com on a regular basis for updates on participating spas, special offers and sponsors. In addition, American Express Cardmembers will receive an additional 10% off on regularly priced spa products and treatments during their visit.

'American Express is proud to continue our long-standing partnership with the Greater Miami Convention & Visitor's Bureau and to support spa merchants as the Presenting Sponsor of Miami Spa Month,' said Howard Fulton, Regional Vice President and General Manager, American Express Merchant Services. 'The program encourages both residents and visitors to take advantage of the great services offered by Miami's top-notch spas.'