Miraval Group has appointed Elizabeth Blair as chief executive officer (CEO) and Andrea Persily as chief financial officer (CFO). Together, Blair and Persily will lead Miraval Group’s expansion into new destinations in the U.S., Europe, and beyond. Blair most recently served as CEO of 24 Hour Fitness. Prior to joining 24 Hour Fitness, she cofounded and served as CEO of the internet marketing firm Brand.net, acquired by Valassis. Previously Blair spent nine years at Yahoo!, where she served as senior vice president of business operations. Persily has served as COO and CFO of SpaFinder, where she acquired and integrated SpaFinder Europe, launched and operated Welltech, a startup seed fund, and spun off the Booker.com division into a venture-funded company. Prior to SpaFinder, she spent 10 years at Primedia, a KKR portfolio company, leading corporate strategic planning and serving as COO of its B2B publications and CFO of its internet operations.
For more information on Miraval, visit www.miravalresorts.com.