Murad Announces Opening of First Flagship Retail Location

Murad's first flagship retail location.Murad, a skincare brand founded by Howard Murad, M.D., FAAD, announced its plans to open the company’s first official stand-alone retail boutique. Scheduled to open next month, the freestanding store will be located in Los Angeles, serving as Murad’s Global Flagship retail location. The opening of the 1,500-square-foot store coincides with the celebration of the brand’s 25 anniversary this year. “Helping as many people as possible to achieve healthy skin and live happily is one of the goals on which I have based my research, my medical practice, and my life,” say Murad. “It is also the reason I began making skincare products in the first place. The store is meant to be a place to empower people to not only look better through topical care, but to live better through proper nutrition and supplements, and feel better through emotional self-care and stress management. My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make every day choices that support their overall skin health.” In addition to offering the full range of Murad products, the store will offer services and activities to provide customers with a personalized, engaging, and informative experience, including Guided Skincare Applications; Inclusive Health Skin Consultations designed to reflect Murad’s whole-person approach; and YouthCam Evaluations using a high-definition camera that features proprietary software to measure lines and wrinkles, age spots and sun spots, and inflammation. “We are excited to be able to say that through a very collaborative process, we’ve designed a store that brings to life our philosophy and heritage,” says Richard Murad, general manager of Murad. “By staying true to our DNA, we are creating an environment that is all about the customer. From the range of customer journeys we strategically developed to the various tools designed to empower our clients, Murad’s Flagship Store will be a true expression of the brand’s mission. We are also looking forward to utilizing the store to learn more about our customers and become better retailers so that we, in turn, can better serve our customers and our valuable retail partners.” Additionally, the company recently signed a 12-year lease to relocate its corporate office to El Segundo, CA. The 45,000-square-foot global headquarters will be completed this month.

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