Natural and Organics Personal Care Market to Reach $10 Billion

After growing more than $2 billion to $6.1 billion between 2002 and 2006, the natural and organic personal care products market is expected to post sales of nearly $10.2 billion in the U.S. by 2012, according to Natural and Organic Personal Care Product, a new report from market research publisher Packaged Facts.

The 11% increase in 2006 over 2005 sales added another link in the chain of double-digit increases that date back to at least 2003. Propelling the market's growth are sales from aging Baby Boomers trying to reduce wrinkles, save hair, maintain tooth and gum health, and use makeup with cosmeceutical benefits; growing retail dynamics (including a stronger natural/organic products infrastructure, crossover into mass and prestige markets); and direct sales via the Internet, catalogs and infomercials.

Packaged Facts expects these factors to continue driving growth between 2006 and 2012, along with public concern over environmental crises, the sustainability of resources, 'fair trade' practices and consumer fear of cancer-causing chemicals.

'More and more consumers are self-doctoring, either for treatment of specific medical conditions or for preventive maintenance,' said Cathy Minkler, associate editor, Packaged Facts. 'As a result, America has become increasingly aware of ingredients' cosmeceutical value. The natural HBC market stands to profit from its danger-free stance, provided that product efficacy is improved, consumers are educated as to the benefits of natural/organic preparations, and the products' unique selling propositions are maintained, even as mainstream distribution expands.'

Natural and Organic Personal Care Products in the U.S. provides a comprehensive look at the U.S. consumer marketplace for natural and organic skin care, hair care, oral care and color cosmetics products. The report examines new product trends, offers competitive profiles of industry leaders and looks at consumer trends and behaviors. The full report is available from Packaged Facts.