Naturopathica Names New Senior Vice President of Spa Sales

Barry McCaffrey Naturopathica hired Barry McCaffrey as senior vice president of spa sales. In this new role, McCaffrey will oversee the wholesale division and will be responsible for the sales and marketing strategy, partner relationship management, and business development in the spa channel. He will also lead the sales team in business development, education, and training across the Americas. “We are delighted that Barry is joining our team as SVP of spa sales,” says founder and CEO Barbara Close. “Naturopathica is continuously strengthening and growing the team with the best professionals in the business to live up to our client demand for top level expertise and service. Barry has a passion for our mission, exceptional experience, and commitment to the spa industry.” 

McCaffrey brings 25 years of experience as a spa and wellness industry veteran to Naturopathica. He previously held the roles of senior territory manager at Clarisonic, national sales director at Clarins, vice president of sales and marketing at [ comfort zone ], and vice president of global marketing and business development at Repêchage. “Naturopathica’s authentic, modern approach to wellness is in step with the needs of today’s consumer who searches for honest solutions for healing, balance, and simplicity in their daily lives,” says McCaffrey. “I’m thrilled to bring Naturopathica’s stellar products and concepts to market, giving professionals across the nation a powerful wellness ‘edge’ in the competitive spa arena.”