New Evidence that the "Lipstick Effect" Is at Work in This Recession

New Unity Marketing study of the luxury market finds that six out of the top ten fastest growing luxury products in 2008 are beauty products

Stevens, PA August 12, 2009 -- There is powerful new evidence of the 'lipstick effect' found in the latest research into the luxury market conducted by Unity Marketing. The 'lipstick effect,' a concept popularized by Leonard Lauder, chairman of Estee Lauder, states that during times of economic uncertainty, women will splurge on affordable luxuries such as lipstick as a substitute for more expensive items like clothing and jewelry.

With the 'lipstick effect' in full force throughout 2008, six of the top ten fastest growing luxuries purchased by affluent consumers for their personal use and enjoyment were in the beauty products space, as measured by the average amount spent on their purchases. That includes the fastest growing product of all: face care, cleansers, toners and moisturizers, which posted growth of 34 percent in the share of affluent consumer's average spending from 2007 to 2008. To learn more click this link to download the list of the personal luxury market's biggest winners and losers.

New 'Just the Facts, Ma'am' Report on the Luxury Market for Fragranes, Cosmetics and Beauty Products Published

These are among the important highlights of the luxury beauty products market detailed in a new report from Unity Marketing, entitled Luxury Beauty Snapshot Report 2009. This succinct trend report gives the busy marketer 'just the facts, ma'am' in order to help them assess opportunities and shifts in what beauty products affluent consumers are buying, how much they are spending overall and on a product level, and trends in where they are making their purchases.

It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.