New International Firm Forges Next Evolution of Spa Industry

Spatality, Inc. a new company offering management, a franchise spa brand and a unique business model to the spa industry announced its official launch this week at The Americas Lodging Investment Summit (ALIS)in Los Angeles.

The new company will offer spa management services to all sectors of the hospitality industry, with an emphasis on delivering bottom-line results and enhancing the value of the asset. By bringing together key performance indicators used in the hospitality sector, Spatality offers high-yield management solutions to a fast-growing spa industry that has yet to fully mature.

"Spas integrate the healthy living and wellness services hotels need to position themselves as lifestyle brands," says Spatality President Richard Dusseau. "As such, we're taking best practices of the hospitality industry and are applying them to the fastest growing segment of the leisure industry. The impact on average room rate and occupancy is truly remarkable."

In addition, Spatality has created a franchise spa brand targeted to the relatively untapped mid to upscale markets. The spa brand, named Nectar, is a marketing-driven concept that was developed as a scalable yet consistently executed off-the-shelf spa. At each location, Nectar will be developed to precise design and operating standards, lowering overall development costs and accelerating ROI.

"This is an entirely new concept in spa development, and we believe it's the global model of the future," says Dusseau. "Owners love it because it provides a complete program of services that increasingly discerning resort travelers expect. Consumers will love it because it is approachable and addresses precisely what they are looking for in a spa experience. In addition, it is a brand that excels at customer service in a stunning environment."

The company's management contracts provide a full-service, turn-key solution that includes pre-opening services, operating procedures and marketing support, with an emphasis on providing top-of-the-line personnel via recruitment, training and continuing education. Franchisees of the Nectar spa brand will receive a complete development and operations package that includes business planning, financial pro forma, architectural program, design criteria, spa services menu, treatment protocols, SOPs, retail programming and a marketing toolbox.

Created and run by the same team of spa and hospitality professionals behind Spa Strategy, the Spatality staff has many decades of experience in the business of creating and executing business strategies and branding initiatives focused on spa. For more information, or to arrange an appointment, contact Elaine Fenard, SVP of Operations, at [email protected] or in the U.S. at 303-865-7440.