According to the Association of Bodywork and Massage Practitioners (ABMP), 60,000 therapists enter the field each year, while 50,000 existing practitioners leave the profession. This disturbing statistic inspired a partnership between Therapeutic Massage and iMassage.
Founded in 2007, imassage, Inc. is dedicated to enriching career longevity for massage therapists by offering educational programs that build technical and interpersonal skills and aim to strengthen the therapeutic relationship between therapist and client.
Meanwhile, Elements Therapeutic Massage, headquartered in Highlands Ranch, Colorado, has a network franchisees that employ around 2,500 therapists at their studios nationwide.
The new partnership will include continuing education initiatives for Elements franchise owners and therapists in video as well as hands-on formats.
According to Stephenson, “The vision for the partnership is to make working at an Elements studio the equivalent of ‘getting your Master’s degree’ in massage therapy. Whether you are a therapist for Elements for six months or six years, working at an Elements studio will not only make you a better therapist but a better person.”