
According to Mintel's analysis in the Facial Care subcategory, the most significant trends were:
- UV protection ranges
- The use of botanical and herbal ingredients
- The increase in number of anti-ageing and anti-wrinkle products.
- Whitening products were also important but mainly in Asian countries.
- Products targeted at men continued to grow in popularity globally.
- Products with anti-bacterial or aromatherapeutic properties were launched in the sub-category. A number of introductions for salon-style treatments in the home were also seen.
According to Mintel's analysis in the Body Care Sub-category, innovation was less observed in this period, with most companies strengthening their existing trends. This period however saw an increase in products using botanical ingredients, vitamins, anti-oxidants and minerals. Other trends include:
- Products fortified with botanical/herbal ingredients increased to be the most popular along with all natural, organic and preservative-free products.
- Products formulated without animal testing
- An increasing number of products that claim to be hypoallergenic, pH neutral, fragrance-free
- Product ranges offering additional benefits, such as firming, toning, anti-cellulite, anti-ageing and tanning also remained popular with consumers.
- Ingredients such as olive oil, co-enzyme Q10 and Omega acids showed an increase. Introductions were observed keeping in mind the hygeine and skin-sensitivity of the consumers.
- Packaging in this period showed slow innovation thus concentrating on practicality over aesthetics.
Trends in the Hair Treatments & Colorants Sub-category include:
- An increase in products fortified with botanical/herbal extracts, minerals and vitamins was observed.
- A number of products for hair growth and stimulation for both men and women were launched, including the launch of a women's alternative of Regaine (a men's product).
- The launch of a range of hair treatments that claim to have anti-ageing effect seemed popular
Products that boosted UV protection for hair were also seen.
For the complete study, visit www.mintel.com