Following its recent partnership with All Women Project, Babor is continuing its celebration of women with a new campaign titled Nashville AMP’d. The campaign celebrates what makes women look and feel their most radiant and confident by collaborating with six female recording artists from Nashville who use their music to tell their own stories of female empowerment.
“The Nashville AMP’d campaign is a bold creative campaign featuring a talented group of artists that encompass a diverse range of beauty, each who find empowerment in their own, unique way,” says Tim Waller, CEO of Babor North America. “Our campaign captures stunning visuals of these women sharing individual stories of what gives them empowerment, strength, confidence, and beauty, furthering Babor’s position as a brand celebrating empowerment in all aspects of a woman’s life.”
The artists include Lindsay Ell, Kelleigh Bannen, Candi Carpenter, Mickey Guyton, Sarah Davidson, and Kalie Shor. The women are also the faces of Babor’s new limited-edition custom-sleeved Perfect Glow Ampoule Concentrates Set—seven concentrated, natural active beauty ampoules sealed in single dose glass bottles designed to provide the skin with just the right amount of glow without needing to use makeup. The ampoules use light-reflective pigments to illuminate the skin and even skin tone, while Babor’s Perfection Peptide P3 promotes skin rejuvenation.
Check out the video below for more on the empowering campaign. For more on the artists of Nashville AMP’d and the Perfect Glow Ampoule Set, visit www.babor.com/empower.
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