Babor, a world leader in luxury professional skincare, recently announced a partnership with renowned Mario Tricoci Hair Salons & Day Spas (multiple locations in Chicago). This new retail and treatment partnership reflects one of the biggest skincare trends today—spas of all types offering products that combine the best of nature and science and emulate the results delivered by injectables. “We are thrilled to partner with Mario Tricoci, the authority in premium salon-spa,” says Mark Wuttke, chief operating officer of Babor. “This is a special synergy, since both companies are innovative, visionary beauty pioneers committed to making a real difference in people’s lives—a quintessential element of both of our companies’ unique DNA.”
Before selecting Babor, Cheryl Santucci, director of esthetics and retail for Mario Tricoci Hair Salons & Day Spas, spent a year and a half investigating how the brand might change and enhance her guests’ skincare experiences. She understands that as skincare has evolved, it’s increasingly difficult to differentiate brands and to extract a unique story that both professionals and their clients can understand. “The Babor assortment provides an innovative approach to taking our guests to another level of skin repair,” says Santucci. “What I find compelling about the brand is that Babor’s lead scientist, Andrea Weber, and her team of 14 bio chemists, geneticists, and molecular biologists tirelessly test and produce results-driven, high-efficacy products, backed by high standards. The luxurious nature and feel of the products also puts them above and beyond any competitor.”
Mario Tricoci will offer products and therapies from the Doctor Babor collection, which features innovative high-performance formulations that combine the latest botanical and high-tech active ingredients. For more information about Mario Tricoci Hair Salons & Day Spas, visit www.tricoci.com.