Booker Announces New Chief Revenue Officer

Spa and salon business management platform Booker has announced the appointment of SaaS industry veteran Aaron Stead as the company’s newest chief revenue officer. Stead is joining the Booker team after nearly a decade at Infusionsoft, where he most recently served as chief sales and marketing officer and grew the company 10 times its initial size in both revenue and number of employees (from $10 million to more than $100 million and 50 employees to more than 500). “Booker is well-positioned to dominate the health, wellness, and beauty business management space, with a smart, dynamic team leading the charge,” says Stead. “It felt very natural, and a match for my experience working with high-growth companies in Arizona. It’s exciting to be a part of shaping Booker’s trajectory, and having a real impact on the future of this industry. Stead brings experience in a variety of business areas, including sales, marketing, strategic business development, partner programs, and customer loyalty retention. Prior to his time at Infusionsoft, Stead held sales and leadership positions at Sage Software.

Stead is one of a series of additional leaders who joined the Booker team in Arizona over the last six months. Other recently appointed leaders include vice president of sales Christine Rogers, also formerly of Infusionsoft; vice president of customer experience Brian Raboin; vice president of strategic partnerships Tony Spencer; director of marketing and communications Kirsten Markson, formerly of Highway Twenty; and senior director of demand generation Jason Stephenson.