Luxury skincare brand, Clarins unveiled its #WorthTheWrinkle campaign on February 8th to support the launch of its new Multi-Active Day & Night skincare duo. The goal of the campaign is to change the conversation about beauty and approach to aging, essentially starting a new beauty dialogue.
Clarins partnered with digital content production agency MAKERS, which is a women's leadership platform that highlights the stories of groundbreaking women today to create the leaders of tomorrow, to target Millennial women. MAKERS enlisted four of its top influencers across beauty, fashion, and lifestyle to capture and share their #WorthTheWrinkle moments through a series of videos. A new video episode will be released every two weeks through May on both the influencer’s digital platforms and the Clarins website and social media channels.
In the first video, Brazilian-native, makeup artist, and blogger/vlogger Camila Coelho of MakeUpByCamila shares her insights on what it takes to be an international fashion and beauty sensation. Other influencers for the campaign will include photographer, actor, and lifestyle vlogger Maya Washington of Shameless Maya, fashion expert, digital influencer, and innovator, Chriselle Lim of The Chriselle Factor, and loving mom and fitness fanatic Carlie Butler of CarlieStylez. "With the unveiling of the new skincare duo Multi-Active Day & Night, our goal is to change the conversation about beauty and aging,” says general manager Danyelle Boilard-Paul. “Targeting the millennial woman in her late twenties and early thirties who is looking to start an anti-aging routine, we believe this launch is the perfect occasion for Clarins to talk to a new generation of women. Our partnerships with four digital, charismatic influencers have allowed us to share these stories in an organic and engaging way, representing a few of the many facets that define the Clarins woman.”