CND, a leader in professional nail products and services, recently teamed up with innovative digital beauty platform Preen.Me to launch the #ShellacMasterpiece campaign to ignite mass digital engagement and inspire nail professionals. The campaign’s mission is to drive consumers into the spa for professional services and nail artistry using CND’s revolutionary Shellac brand system. “At CND, we are always looking for unique opportunities to elevate nail pros as true artists by turning the world’s eye toward the nail industry,” says Jan Arnold, cofounder and style director at CND. “Whether it be on the runways at New York Fashion Week or in your local spa, we encourage you to thrill and delight your clients with one-of-a-kind masterpieces. Partnering with Preen.Me on this exciting digital campaign is yet another way to reaffirm our commitment to advancing the state of the industry by creating mass awareness of the colorful, creative, and innovative world of nails.”
To provide Preen.Me’s millions of fans with eye-catching nail inspiration, a network of highly talented nail professionals will create and share colorful nail artistry across the digital landscape using the hashtag #ShellacMasterpiece with a focus on colors from the wide range of 96 fashion-inspired Shellac brand shades. Through April 2016, nail pros and consumers can expect to see hundreds of #ShellacMasterpiece social media posts from Preen.Me influencers, including images, shade swatches, video tutorials, and detailed how-tos to recreate their unique nail looks in the salon.