In honor of its 20th anniversary, Cosmedix is kicking off a year’s worth of celebrations with its new campaign titled The Beauty of Living Without. The branded video was developed to capture the luxury of skincare that’s both good for consumer and good for the environment, reflective of Cosmedix’s mission of creating clean, clinical, and luxury skincare.
“20 years is such a momentous occasion and we have so many exciting things coming down the pipeline to celebrate with consumers and skincare professionals alike,” said Christine Jackson, global director of brand at Cosmedix. “As a pioneer of clean skincare, we wanted to release a video that captures the freedom that customers can feel when they invest in a line that values their overall skin health above all.”
While the chemistry behind the brand may be complex, Cosmedix’s mission is simple—create products that deliver rapid visual change to the skin without prolonged healing and extended downtime. Product formulations utilize advanced technology like AGP Retinol Complex and LG-Retinex to transform the look and feel of skin without unnecessary toxins and chemicals. The Beauty of Living Without video speaks to the brand’s unique formulas and its ability to support the healthy lifestyle of global consumers.
Throughout the year, Cosmedix will be celebrating its success with an ongoing “20” campaign, spotlighting 10 ingredients the brand avoids and 10 ingredients the brand formulates with to provide the most desirable results. Says Ryan Christopher, global education director at Cosmedix, “fans of the brand can expect new innovations, as well as continued education on our existing skus as we shift our focus on the next 20 years.”
Check out The Beauty of Living Without below.