Anthony Cuccio, founder and CEO of Cuccio, a leader in professional nailcare, recently announced a new strategic partnership with the Burmax Company. The two companies plan to develop a new multifaceted marketing strategy focusing on product education. Its purpose is to inspire new beauty professionals to develop a foundation of loyalty to the brand. This partnership incorporates various levels of education and product support through Burmax to beauty schools nationwide of all Cuccio systems, including Cuccio Pro, Cuccio Colour, Cuccio Veneer and Cuccio Naturale. “This really is a unique partnership between myself and Burmax president Steve Scheff,” says Cuccio. “For 30 years, I have watched Steve develop Burmax into the industry leader in education through the schools. As part of our global brand expansion, it is my belief that education is the key in establishing Cuccio loyalty and relationships early in the professional’s journey. There’s no one better than Steve and Burmax to help take Cuccio to the next level.”
This strategy to inspire future nail techs is simply an extension of Cuccio’s vision. For years he has been educating the industry on how to make more money and use time more efficiently. Combining that focus with the Burmax infrastructure is a guaranteed way to reach them at younger ages while developing loyalty to his superior quality product lines.
New curriculum was developed for Burmax in conjunction with the partnership. How-to videos are now available at the beginner, intermediate, and advanced levels for all Cuccio systems.