I've been thumbing through a great book that I'd like to share, Health and Wellness Tourism, by husband and wife authors, consultants and professors Melanie Smith and Laszlo Puczko. The couple take a broad and innovative look at the emerging trend of tourists who choose vacation destinations for a different kind of R&R; they want to take an active role in their continued well-being and seek out treatments and experiences in far-away places.
The term "medical tourism" is no longer new, and we know by now that we need to head to Bangkok for the best-ever physical exam. The term "wellness tourism" is more broad, and includes yoga retreats, life-coaching sessions, wellness festivals, and other activities, as well as visits to spas. The text includes a number of case studies from around the globe, and I recommend it highly to anyone who wants to attract wellness-oriented clients to their facility; lots of great market analysis and marketing ideas. Puczko will be at the Global Spa Summit (www.globalspasummit.org) next week, and I'm looking forward to meeting him!
The term "medical tourism" is no longer new, and we know by now that we need to head to Bangkok for the best-ever physical exam. The term "wellness tourism" is more broad, and includes yoga retreats, life-coaching sessions, wellness festivals, and other activities, as well as visits to spas. The text includes a number of case studies from around the globe, and I recommend it highly to anyone who wants to attract wellness-oriented clients to their facility; lots of great market analysis and marketing ideas. Puczko will be at the Global Spa Summit (www.globalspasummit.org) next week, and I'm looking forward to meeting him!