Dermalogica recently welcomed more than 140 senior instructors, corporate trainers, and education managers representing more than 50 countries to the brand’s 23rd annual International Education Conference. The weeklong conference was held at Dermalogica world headquarters in Carson, CA, May 23 to May 27. This year’s conference focused on the importance of sparking new ideas through more than 40 different presentations, activities, and skill workshops. During the conference, educators and distributors from around the world gathered to learn new skincare techniques, enhance their training skills, and learn about new brand concepts.
Program host Annet King, senior director of global education for Dermalogica and The International Dermal Institute, kicked off the week with a presentation on the theme, Spark! Ignite Ideas, Design the Future. During the presentation, King introduced the idea of ‘spark tanks’ or engaging brainstorming sessions where attendees worked together to produce innovative concepts for the future. Attendees also heard from Jane Wurwand, cofounder and chief visionary for Dermalogica, The International Dermal Institute, and FITE. Wurwand spoke about finding a purpose in life and sharing it with others, and she introduced the company’s new CEO Aurelian Lis who presented on the direction and focus for Dermalogica for 2016 and beyond. Lis also spoke about how critical human touch is to the Dermalogica brand and stressed the importance of social media, encouraging attendees to engage in the initiative.
Other highlights from the week included presentations from vice president of global marketing and creative Mathew Divaris, who shared Dermalogica’s brand mission with the guests and talked about strategies to reach new consumers, and vice president of research and development Diana Howard, Ph.D., who introduced new products for the brand. Attendees also learned about Dermalogica’s new application face method, which will be released along with the next product launch on September 1. Senior instructors at the conference received a hands-on demonstration of the IonActive Power Treatment and learned new ways to re-invent education to ensure Dermalogica’s skin therapists worldwide are up-to-date and continue offering their best skills, techniques, and treatments to their customers.