Discover New Stats on Men’s Grooming Habits

Dollar Shave Club reveals men's grooming habit stats.National Men's Grooming Day has come and gone, but it’s not to late to study up on what gentlemen want when it comes to grooming. In collaboration with Harris Poll, Dollar Shave Club conducted an online survey of more than 6,000 men to learn about their grooming habits and what goes on in their minds and bathrooms. Here are a few interesting insights the survey revealed to help you prepare for male spa-goers:

  • Men are like fine wine, they get better with age, or at least into their early 30's. If men could look any age, on average they would look 31 years old.
  • Men aren't lacking in the self-confidence department. 76 percent of men believe they are somewhat or very attractive.
  • There may be a reason Botox advertising is aimed at women; only 25 percent of men are extremely or very concerned with aging.
  • Pharrell was beardless in his "Happy" music video and apparently he was onto something. Men who shave once a day are nearly 40 percent more likely to be happy.
  • Chances of a woman meeting a man in a beauty/grooming aisle at the store are slim to none. Men spend on average only $27 a month on grooming products.
  • There might be a lot of hype around what Hillary Clinton spends on a haircut, but it's likely not coming from men. On average, men spend $13.20 on a haircut.
  • They say that "celebrity sells," but that may not be the case for men. Only 3 percent of men shaved their facial hair because of changes in celebrity or fashion trends.
  • Men may not come to the door with roses everyday but they do show their affection in other ways; nearly 30 percent of men would shave their facial hair for a significant other.
  • Snooping may not be as common as you think; 4 out of 5 men say they have NEVER looked in their date's medicine cabinet.
  • 65 percent of men say it's not okay to share a toothbrush with a significant other. So 35 percent are potentially ok with it? Time to have a conversation with your partner...
  • Approximately 86 percent of men regularly use grooming products.
  • Word of mouth makes a difference. 45 percent of men seek out advice about which grooming products to use with more guys seeking advice from family or friends than from professionals.
  • Price does matter. 65 percent of men find price to be the most important factor in selecting a grooming product.

Learn more about how scruffy spa-goers help boost spa business here.


The most comprehensive and up-to-date information relating to the pandemic.

All the day's coronavirus-related news and additional stories for small businesses.