Known for innovative household appliances, Dyson has entered the beauty industry with its Supersonic hair dryer. Launched yesterday in Japan, the new hair dryer is engineered to balance in the hand, uses a fast-yet-focused airflow, and intelligently controls temperature to help protect hair from extreme heat damage. Dyson invested $71 million into the intensive research and development of the Supersonic. The company created a state of the art laboratory dedicated to investigating the science of hair, and Dyson’s engineers studied hair from root to tip for more than four years. They also tested the product on different hair types and built test rigs that mechanically simulate hair-drying techniques. “Hair dryers can be heavy, inefficient, and make a racket,” says founder Sir James Dyson. “By looking at them further, we realized that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems.”
In addition to expanding into a new product category, Dyson also announced celebrity hair stylist Jen Atkin as the official U.S. ambassador of the Dyson Supersonic hair dryer. “If you know anything about me, you know I'm a lover of innovation and new technology, and the Dyson Supersonic hair dryer is just that, says Atkin. “The motor is much smaller, but still very powerful, so I can dry hair quickly and it feels light in my hand. Plus the aesthetic is so gorgeous.”
The Dyson Supersonic hair dryer will be available in the U.S. this fall. Learn more about Dyson professional hair products.