Erbaviva Launches Collection Rebrand for 20-Year Anniversary

ErbavivaErbaviva, an organic personal care product company, will celebrate its 20th anniversary this year with a new brand design. Known for its ‘farm to bottle’ techniques and emphasis on high-quality ingredients, Erbaviva’s new look will embody an elegant modern apothecary aesthetic that complements its healthfully formulated therapeutic products. The brand also marks its landmark anniversary with the debut of a new USDA organic facial skincare range and a men’s grooming line, which will launch on Nov. 15. “We are excited to finally launch our new brand design along with two new categories,” says cofounder Robin Brown. “Being one of the earliest pioneers in organic personal care, a thoughtful redesign was long overdue.”

Designed by European advertising agency Air Paris, Erbaviva’s rebrand showcases an artisan apothecary design featuring chic bottles that capture the warm, rustic, and weathered natural elements of California organic culture. The rebrand also serves to represent the company’s enduring commitment to nature, the efficacy of organic and biodynamic farming, as well as 19th century botanical remedies. Regarding the upcoming launch of its facial skincare and men’s grooming lines, the company will debut a skincare collection consisting of a facial cleanser, lip balm, and facial firming oil, which will be displayed in sophisticated rose and white packaging. The men’s grooming line will include beard oil, shave soap, and beard wax, which will be packaged in sleek auburn wood and rustic tin containers. “Having made a name for ourselves with our premium Mother and Baby categories, we wanted to capture the essence of what we do well and incorporate our expertise into ‘babying’ the skin with a unique range of USDA organic products for face and for men,” says Brown. “Incorporating efficacy-rich botanical ingredients along with our exceptional range of essential oils, we have created some wonderful new products that reflect the Erbaviva style and European artistry that is behind everything that we do.”