Frederick Expands its Customized Service Features

Frederick, the smart marketing automation platform Frederick, the smart marketing automation platform for local service businesses, announced its expanded functionality for spas and salons to easily collect customer feedback and reviews. Founded in 2014, Frederick is an automated salon and spa marketing software powered by artificial intelligence. The platform offers a robust set of features for customer feedback, online reviews, and referrals, as well as a new, customizable widget that spas and salons can use to instantly display positive reviews right on their websites. Frederick is also an independent subsidiary of Booker Software, which is a leading cloud-based software provider to spas and salons that provides an integrated business management platform for online booking, staff scheduling, CRM, and point-of-sale. Frederick integrates seamlessly with Booker and is also compatible with many other spa and salon management systems. "Frederick offers spas and salons the world's smartest customer engagement platform to fill near-term openings, drive positive online reviews, get more customer referrals, and much more,” says CEO Corey Kossack. "We understand that showcasing a world-class online reputation is critical to success for spa and salon owners, so we created the Verified Reviews Widget to make it even easier to display positive reviews on their own website. In addition, we made it possible for spas and salons to customize the Verified Reviews Widget to match their brand and colors, making it easy for our clients to seamlessly integrate online reviews into their website without custom development."

Frederick predicts what marketing a spa or salon needs, then does it automatically, making it simple for spas and salons to increase revenue without investing a large amount of time and money to manage their marketing efforts. For more on the existing features available, visit


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