Freshends Celebrates Five Years

Freshends Luxurious Towelettesan environmentally friendly alternative to dry toilet paper, is commemorating its fifth anniversary this year. Founded in 2008 by Jill Beck and Ann Rommel, the Irvine-based business has fostered relationships with Auberge Luxury Resorts, Mandarin Oriental Hotels, Marriott International, MGM Resorts International, Montage Hotels & Resorts, Preferred Hotels & Resorts, the Ritz-Carlton Hotel Company, and Starwood Hotels & Resorts. In 2014, the company added a second line of eco-friendly wipes to its offerings, Freshstarts Make-up Remover. “We are inspired by our elite hospitality clients who immediately saw the value in our product and understand how it enhances their customers’ overall experience,” says Rommel. “These forward-thinking leaders are paving the way for the rest of the industry.” Future plans for the brand include creating additional products for spa and hospitality sectors.“Inspired by the enthusiastic response our hospitality clients have had to Freshends and our sister product Freshstarts, we are currently developing new products to better serve their guests,” says Beck. ”We are truly changing the way travelers freshen up.”

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