Indie Beauty Best in Show Awards Released

Indie Beauty Media Group has announced the winners of the inaugural Indie Beauty Expo (iBE) Best in Show Awards. “At its core, iBE is about recognizing and celebrating the creativity and ingenuity of the passionate entrepreneurs leading independent brands," says Nader Naeymi-Rad, cofounder of iBE. “It is an honor to be able to recognize the pioneers among pioneers.” iBE’s evaluation committee included Jeannie Jarnot of Beauty Heroes, Cheryl Kramer Kaye of Shape Magazine, Andrea Nagel of CEW, Jessica Richards of Shen Beauty, and celebrity makeup artist Cynde Watson. "With so much product innovation and thoughtful design on display, narrowing down our choices in each category to three finalists and then selecting a winner was not easy," says Marie Watkinson of Spa Chicks On The Go, chairperson of the evaluation committee. "The evaluation committee made sure to invest the time needed to test each product and critically evaluate every entry.” These industry insiders selected winners in 13 Indie Beauty Best in Show Award categories:

Body: Eu2Be Enrich + Radiate Oil

Cleanser: Phyto 5 Cleansing Foam (Face)

Cosmetics: VMV Hypoallergenics Skintelligent Cheek Color

Facial Oil: True Moringa Lavender Facial Oil

Fragrance: Strange Invisible Aquarian Rose Perfume

Hair: Briogeo Don’t Despair, Repair! Deep Conditioning Mask

Mask or Treatment: Beauty Rx The Progressive Peel and Nugg Face Mask Collection

Moisturizer: Phyto 5 Cream Extreme

Nail: LVX Vegan Nail Lacquer

Self-Tanning: Vita Liberata Trystal Minerals - Self Tanning Bronzing Minerals

Serum: Jillian Wright Skincare Breakout Blocker Clarifying Serum

Branding: Eu2Be

Packaging: Kypris and Nugg

Sustainable: Farmaesthetics

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