If eyes are windows to the soul, eyelashes certainly play a key role. Lashes act as sunshades, dust catchers, and blink-reflex triggers, according to researchers. A recent study discovered the ideal eyelash length (more on that here) and for clients lacking lashes, the expanding category of eyelash conditioners can make a big difference naturally. It’s also a lucrative business for spas as add-on services and retail. Longer lush lashes also brighten up eyes and create a younger-looking appearance. Tune in Monday, May 11 at 1:00 pm EST (10:00 am PST) to learn how to participate in the lash and brow segment and dive into the science that makes eyelash enhancing serums work with Alicia Grande, owner and CEO of Grande-Naturals. Click here to save your spot and register for the webinar.