It's time again for the spa industry's "900 pound gorilla" of tradeshows, IECSC Las Vegas. The conference and exhibit halls run June 18-20th at the Las Vegas Convention Center. This is the 20th Anniversary of the show, and management expects record numbers. Follow the event on twitter at #IECSCLV11
Leaving for Las Vegas
On the Friday before IECSC, I'll be at Encore for SpaExec. Carol Phillips will be helping spas "Rock the House with Retail Sales. I'll be moderating the panel to follow. Optimizing retail sales from treatment room to spa boutique. The retail panel features Blake Feeney and Shawn Granito of Canyon Ranch SpaClub at The Venetian, Lisa Heinemann with Sothys and Dori Soukup with Insparation Management. This interactive discussion will touch on communications and staffing issues, merchandising mix and optimizing vendor partnerships. Attendees will leave with practical tips for improving the communication link between back and front of house, coaching employees to fulfill obligations and merchandising like a professional retailer.
I'll be catching some great classes at IECSC from my fellow SpaTrade bloggers:
Using Social Media to Build Community and Increase Revenue with Jamie Ginberg. Jamie is also teaching an Advanced Management Course on Monday from 9am -12pm "Blogging - Organically Improve your Search Engine Optimization and Web Traffic"
Inspiration, Value and the Art of Spa Development with Anne Bramham Founder of ASTECC, focuses on the 'creative building blocks' of spa development, consultant and ASTECC founder Anne Bramham focuses on the role of 'value' in creating a successful spa/wellness model. Whether developing an expansive resort spa, an owner operated wellness retreat or launching a property brand, the session explores the vital role of treatment programs in creating an identity that reflects the values and intentions of your property.
The Brave New World of Spa Retail with Peggy Wynne Borgman, Executive Consultant / President - Wynne Business Spa Consulting and Preston Wynne, Inc.. Learn how customer behavior has changed since the recession began, how it hasn't-and what to do about it. Understand the Millennial generation's shopping psychology, and crucial differences from Boomers'. Discover simple tools that help sales-shy staff overcome inhibitions, and ways to get the most out of your vendor relationships. See if you're ready for a new online store. Identify the leaks in your spa's salesflow and learn how to coach your team to sales success.
NUTRICOSMETICS 101 Bringing Beauty & Wellness Together with Paula Simpson, Co-founder, Formulator, Executive Director - Isocell North America Inc. At a time when consumers are progressively bringing health into their beauty regimens, the spa offers the perfect place to blend a 360 degree approach towards wellness and beauty. Antioxidant Cocktails, functional foods and sophisticated supplements define a growing category within the Wellness & Spa Industry, known as Nutricosmetics.
Seven Principals to a Profitable Medi Spa & Wellness Center with Dori Soukup, CEO - InSPAration Management Maximizing revenue per client through innovative principals: The shift is on! If you are attempting to reposition your spa or open a new wellness center and/or medi spa you will need to attend this session.
Care to join me?