BioMimetic Laboratories, a skincare marketing and development company, appointed Linda Evangelista to the ERASA XEP- 30 team as vice president and creative director. ERASA XEP-30 is a skincare concentrate made with argireline, niacinamide, proprietary whey protein, and 97 percent pure galabridin, which helps firm skin, boost collagen, and even skintone. "I have been an avid fan and user of ERASA since a friend gifted the product to me last year,” says Evangelista. “I'm most excited and humbled to be a part of the ERASA family because it is wholeheartedly a product I believe in and stand behind based on the true and lasting improvements I have seen in my skin. I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results." In her new role, Evangelista will serve as a member of the product innovation team and contribute her knowledge of the beauty and fashion industries along with her personal experiences using skincare products to help the ERASA scientific team develop products relevantto today's women. "The addition of such an industry legend to the ERASA team underscores our deep commitment to the development of truly groundbreaking new products in prestige anti-aging,” says Jules Zecchino, founder of Skyler Brand Ventures and chief technology officer for BioMimetic Laboratories. “We believe Linda will tremendously enhance the quality of the products in our pipeline and expect her expertise to have an immediate impact on product creation."