Live from the EstheticsAmerica + Wellness Pavilion at ISSE Long Beach

I’m here at the International Salon and Spa Expo in Long Beach produced by the Professional Beauty Association. This year, ISSE launched an all new pavilion dedicated to skin care and wellness products. The pavilion is sponsored by Dermalogica and Repêchage, and features CIDESCO USA education as well as Massage classes by Bruce Baltz who provided Continuing Education (CE) credits for licensed massage therapists.

The skin care and wellness pavilion is very small and quiet in comparison to the vibrant (and noisy) show floor. Some exhibitors were disappointed that the action was all happening on the salon side of the show.  Many of the skin care and wellness vendors decided to stay on salon side —making it somewhat confusing for the attendees. If you really want to see all the skincare and wellness companies, you must walk both floors.

Yesterday I spend some time speaking with vendors on the skincare and wellness side—here is my take on what is not to be missed!

Dermalogica is proud to roll out their new charitable foundation called FITE: a global empowerment platform powered by, the nonprofit leader in microfinance. The brainchild of founder Jane Wurwand, the mission is to provide women entrepreneurs access to small loans that will help them start or grow a business. The program aims to help at least 25,000 women in two years.

Repêchage has a new sister company called Kanshi “Aromatic Spa Products by the Flavors of Africa." Inspired by CEO Lydia Sarfati’s work with spas in Africa, “Kanshi is to the Earth what Repêchage is the the Sea,” says Sarfati. The products contain indigenous local ingredients from Africa, such as papaya, mango, coconut oil, palm oil and shea butter. There is also a Kanshi professional treatment—a full body massage that starts with the feet. “African spa treatements start with the feet,” says Sarfati.

The high-end make-up line Michael Marcus cosmetics makes its debut at ISSE. Featured at prestigious spas such as Four Seasons, Michael Marcus himself is in the booth with his team of top makeup artists. Stop by for a makeover and some incredible deals on products—some over 70% off retail! My personal favorite is “Prime” a makeup primer with aloe vera, hemp seed oil and chamomile. Feels dreamy!

StoreVantage offer a FREE web-based scheduling and marketing tool for salons and spas.  “There are paid upgrades for automated email and other features, but the “core” is offered at no cost,” says co-founder Benjamin Gonzalez. “When the spas start to make money or realize cost savings from our program, the paid services come in.” The program schedules appointments, tracks customer preferences and offers online booking.  No more excuses guys—ditch the appointment book and get online!'

Sakura Silk from Japan is a unique exfoliating product for the hands and feet. The products “claim to fame” is exfoliating gently without any damage to the skin. The products are infuse with lgae extract, hyaluronic acid, cherry blossom and primrose seed extract and arbutin, a plant-derived skin lightener. When demonstrated on my hand, the skin immediately began to slough off, without any stinging or irritation. I was intrigued enough to buy some products—I’ll let you know how it goes…

40 year old Romane Fragrances introduces the EVER, Vida and JET365 collection of roll-on fragrance exclusively for salons and spas. The packaging and POS display is designed to “shelf-talk.” The display fits and the front counter to encourage impulse buys. The collections are free from artificial fragrance, and the packagingis eco-friendly. Information about the product is printed right on the POS display, eliminated the need for brochures and other printed materials. I fell in love with “City Lights” with Italian bergamot and musk.