Livingsocial Launches Real-Time Booking Tool For Beauty Appointments

Popular deal site LivingSocial has launched FastBook, a new, easy, and instant way for consumers to book beauty appointments online from a computer or mobile device. The booking solution is available as a pilot program in Austin, TX. “FastBook really means what the name implies,” says Nick Macey, SVP and head of product at LivingSocial. “We’re making it faster and more convenient for consumers to meet a last-minute beauty need or to plan a pampering session. This is the latest step in LivingSocial’s journey toward becoming the leading experiences marketplace. The health and beauty category is a strong market for us, as our customers enjoy pampering themselves as a group activity with their friends or when looking to gift a great experience.”

Using FastBook, consumers can book and confirm a massage, facial, or nail appointment the same day or schedule up to two weeks in advance with area spas or salons. Consumers simply click on the desired service, browse and compare prices, and then determine the merchant, time, and date that best meets their needs. FastBook also includes photos and ratings of the participating merchants.

FastBook enables health and beauty businesses to more effectively fill available appointment slots and tap into those last-minute beauty needs. By seeing in real-time the demand for their services, spas can better manage customer flow and staffing levels. “FastBook is LivingSocial’s newest initiative that delivers on our passion of offering a rich customer experience with real value,” says Macey. “It pairs new functionality for an improved customer solution with added advantages for merchant partners and is designed to bring the best experiences to our users, whether it’s right at their desk or in the palm of their hands.”