The iconic Red Door Salon & Spa (multiple locations) has announced its undergone a total and comprehensive rebrand to Mynd Spa & Salon. Maintaining the Red Door philosophy of caring for its guests, Mynd Spa & Salon will offer a new look and feel representative of the brand’s continuous growth and evolution, as well as new service offerings and partnerships with new product lines.
“In a world where self-care is an increasingly vital need—where the cause-and-effect between self-care and health and wellness is so clear—we’re thrilled to offer services that have the ability to tangibly improve our guests’ lives,” says Todd Walter, CEO of Mynd Spa & Salon. “While proudly embracing our roots as The Red Door—more than 100 years in the spa and salon space—we’re excited by the far-reaching potential of this evolution of the brand. With new product lines and services, an introspective articulation of our core values—and new values—and an innovative focus on personalizing self-care, we’re looking forward to supporting our loyal and ever-growing community.”
The existing 26 Red Door locations will undergo renovations in waves, separated by region, and are expected to be completed in 2020. At the new Mynd Spa & Salon locations, guests can expect to find soothing color palettes, warm textures, and airy spaces, providing a new face to a loved brand. Guests will also be treated to a streamlined menu of tailor-made beauty and wellness services which will focus on Red Door’s same seven wellness areas: massage therapy, body treatments, skincare, nailcare, haircuts and colors, makeup, and waxing, from the same experts that Red Door guests have come to know and love. New retail brands from female- and family-owned businesses, including cosmetics companies Rodial and Delilah and skincare brands Babor and Dr. Dennis Gross, will be introduced in-store and online, providing guests with clean, cruelty-free products and conscious ingredients.
Existing guests will be familiar with Mynd Spa & Salon’s programs and menu of services, which will remain in the Red Door’s tier-style program with Mini, Essential, and Escape options. The spa’s membership program provides guests with a monthly Essential massage, facial, or body treatment, accompanied by 15 percent off retail products and additional services. Interested guests can also opt into the Mynd Mobile Rewards program to receive texts about special offers and exclusive deals. In honor of Red Door’s At Work sevices, the new Moment by Mynd will continue to provide working professionals with the quick convenience of beauty and wellness services within the comfort of their corporate offices.
At its core, Mynd Spa & Salon believes that beauty is connected to wellness, both of the mind and of the body. The revamped brand plans on dedicating itself to using its resources from its years of industry experience to support guests’ overall wellbeing, not simply their outward appearance. Realizing the life-changing potential of self-care, the brand has honed in on creating a community of industry experts, products grounded in science and nature, and services that emphasize the power of human connection to provide guests with locations that provide lasting health, beauty, and wellness, however they choose to define those goals for themselves.
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