MINDBODY and SpaFinder Partner

SpaFinder, Inc., the largest global spa resource, and MINDBODY, the largest online software provider in the health and wellness industry, today announced the 12,000-plus wellness facilities using MINDBODY’s business management software would be featured on SpaFinder.com, resulting in the largest spa-wellness portal in the world. The relationship between MINDBODY and SpaFinder, which is exclusive for spa/wellness portals, adds to the 5,500-plus spas and wellness properties already under contract with SpaFinder.

Beginning in March 2011, the MINDBODY-SpaFinder collaboration will offer customers immediate, direct access to MINDBODY’s inventory of fitness, yoga, Pilates and martial arts studios, and the ability to locate their preferred facility and schedule immediate online appointments at SpaFinder.com.

The collaboration will present a vast array of wellness facilities to the many millions of people who visit SpaFinder.com every year. According to the recent Coyle Research Report, more consumers turned to SpaFinder.com for spa information than Google, Yahoo! and Bing combined.

MINDBODY’s software will give these individuals seamless connectivity to its booking platform, where they will be able to book services online, from anywhere at any time, when it’s convenient for them.

“This unique alliance helps the industry understand how crucial new technology is to the success of every business,” said Rick Stollmeyer, co-founder and CEO of MINDBODY. “And when spa and wellness enthusiasts can easily and immediately book an appointment at their choice of tens of thousands of spas and studios on SpaFinder.com, staying healthy becomes that much easier.”

Pete Ellis, chairman and CEO of SpaFinder, said, “I recognize it is an advantage for consumers to come to a portal where they can utilize an open-architecture structure and be able to research, compare and ultimately book appointments through multiple sources on SpaFinder.com. We believe opening SpaFinder.com to companies that offer cloud-based SaaS* models, like MINDBODY, truly enhances our customer experience.”

Ellis noted that SpaFinder previously founded SpaBooker, an online booking, cloud-Saas competitor to MINDBODY that now operates independently as GramercyOne, which will continue to have its properties featured on SpaFinder.com.

Through this alliance, MINDBODY clients will also be able to take part in SpaFinder’s leading spa/wellness gifting program designed to bring incremental revenue and new customers to participating businesses. Currently, SpaFinder Gift Certificates, along with gift certificates from SpaWish, its spa-beauty division, are accepted at over 9,000 spas and salons in 79 countries and are sold at over 100,000 retail locations in the U.S.

* For more information about cloud-based computing and the SaaS (software as a service) business model, visit www.mindbodyonline.com/saas.