Today, Denver-based Miraval Group, a global leader of wellness resorts and spas, announced it has upgraded its commission structure at its flagship destination Miraval Arizona Resort & Spa (Tucson, AZ). Beginning June 15, Miraval’s standard 10 percent commission to travel professionals will incorporate every component of booked packages, including accommodations, resort credits, airport transfers, meals, snacks, non-alcoholic beverages, healthy-living lectures along with yoga, fitness, and meditation classes. The resort’s commission structure was upgraded in direct response to agent feedback and to ensure travel professionals are paid for the full value of every booking. Also, as a special bonus to thank travel professionals for their loyalty, Miraval will pay a 15 percent commission on all new bookings for stays in June, July, and August. “Travel advisors are valued partners,” says senior vice president and chief marketing officer Tom Botts. “We will continue to work closely with them as we grow the Miraval brand.”
Miraval Group, which is owned by private equity firm KSL Capital Partners, also recently launched a nationwide expansion program based on the DNA of the Arizona location. The first Miraval Life in Balance Spa at the Monarch Beach Resort (Dana Point, CA) opened in April. The expansion program intends to introduce full-service destination resorts in key markets, as well as incorporate Miraval Life in Balance Spas affiliated with those resorts. The recently opened Miraval Life in Balance Spa at Monarch Beach features 24 treatment rooms and 70 signature treatments, spa suites for couples, a nail salon featuring exclusive nail treatments created by Deborah Lippmann, and a spa boutique. “We’ve had incredible success with the Tucson property, which is a desert experience, and what we want to do is find other destinations and work with existing owners and convert their respective destination resort or invest in that destination resort,” says Steve Rudnitsky, CEO and president of Miraval Group. “So, if we have a desert experience in Tucson, we’re looking for a wine experience in Northern California or a mountain experience in Colorado or the Northeast or a beach experience in the Southeast. That’s the broad concept that we’re actively focused on and hopefully we will be making an announcement in the not-too-distant future on the next destination Miraval product.”