This month, wellness and beauty brand Pevonia is spreading awareness of Mental Health Month through the launch of its Live.Beauty.Full. campaign. This wellness campaign encourages people everywhere to devote time to themselves and live in balance. As a professional skincare brand, Pevonia is drawing attention to how everyday stresses, including a crazed schedule, deadlines at the office, or an over-packed social calendar can have a damaging and aging effect on the skin. “Marketing today is all about the Four C's: Create, Curate, Connect, and Culture,” says Maritza Rodriguez, global vice president of marketing and communications.“ As an industry trailblazer, Pevonia is committed to staying abreast of technology and the most effective marketing strategies to ensure the company and brand’s promise remains top of mind for valued professionals and consumers around the world. Live.Beauty.Full. is just one of the latest ways we can accomplish this while sharing the beauty, health, and wellness message that has always been at the very heart of Pevonia.”
The goal of Pevonia’s Live.Beauty.Full. campaign is to provide articles and resources that will help its consumers focus on their wellness journey and create a more balanced lifestyle. The campaign will offer a blog with articles of advice on numerous areas, including the relation of stress to the skin, green living, relationship, work and finance advice, and the true definition of beauty. The Live.Beauty.Full. blog will also provide a spa locator to find the nearest prestigious spa offerings of Pevonia products and treatments to help de-stress, restore, and rejuvenate clients. The campaign will also feature a listing of upcoming Live.Beauty.Full. spa events, as well as a library section that includes skin knowledge and questions that consumers may have. Visit Live.Beauty.Full. to find the latest information and tools from Pevonia on living a balanced lifestyle.