Earlier this month, Pevonia unveiled its 2015 Holiday Collection during the Hollywood Holiday Event at Pevonia International headquarters in Daytona Beach, FL. Attendees from across the country came dressed to impress walking the red carpet and enjoying the live entertainment provided.
A meet and greet with Pevonia executives including a surprise appearance by cofounder and executive vice president, Sylvie Hennessy, kicked off the festivities. Sylvie Hennessy expressed her appreciation for the overwhelming loyalty and support of the Pevonia brand. Festivities continued as endless champagne and delectable hors’ devours enticed everyone’s taste buds while guests mingled and shared introductions. Maritza Rodriguez, global vice president of marketing opened with an official executive welcome, followed by the unveiling of the exceptional holiday collection. “This year’s holiday launch party was a smashing success with accounts traveling from as far as Ohio to be a part of the unveiling of our Holiday Collections,” says Shawn Morgan, vice president of U.S. sales. “We strive to continue to be the leader in innovation including new product development and marketing initiatives.” Each attendee received a Pevonia Swag Bag consisting of the new YouthRenew Tinted Cream SPF 30, Stem Cells Phyto-Elite Intensive Cream, and Pevonia branded makeup bag and compact, all in a luxury tote.