First time app developer, Tausha Robertson created Primpii, a beauty sharing app, to fill a need she identified in her personal experience. “Having moved around the country with different jobs, one of the biggest challenges you have is re-establishing the personal beauty services that you are always looking to get on referral,” says Robertson.Primpii is designed to leverage the power of social media to connect clients with beauty professionals, creating a one-stop shop for word-of-mouth referrals. Women now have a discovery tool to find trusted spa and salon businesses from their friends.
“Yelp, Google, or Angie’s List are great sources for information, but they do not provide the type of intimate referral that people are looking for when it comes to personal care,” says Robertson. “You may trust a stranger’s opinion on most services, but when you’re looking for a place to get your hair styled, you want to know (where to go) from a friend whose hair you like, or somebody you’ve met whose brows, or nails, or makeup look good.” The Primpii app is available now and relying on a robust social media campaign to spread the word.