The Professional Beauty Association (PBA) has received the Public Affairs Council's (PAC) 2015 Grassroots Innovation Award for Social Media Innovation for its I Am Licensed campaign, which aims to build a stronger, more united front of licensed professionals. The company was also honored for its approach to engaging, empowering, and activating their grassroots advocates. "We are so honored to be given this award,” says Bridget Sharpe, manager of government affairs of the PBA. “Our goal through the I Am Licensed campaign is to provide an outlet for beauty professionals to speak out against deregulation and arm them with facts to fight against deregulation legislation in their states. This campaign is largely successful thanks to the support we've received, and continue to receive, from the professional beauty industry. To be placed amongst such high caliber companies speaks volumes about our efforts and motivates us to keep informing and fighting for beauty professionals across the country.” Past winners of the Grassroots Innovation Award for Social Media Innovation include Credit Union National Association, Microsoft, and more.
For more information, visit www.www.probeauty.org.