SFW Capital Partners Invests in DaySmart Software

DaySmart Software

SFW Capital Partners (SFW), a leading investor in analytical tools and software companies, recently announced that it has made a strategic investment in DaySmart Software, a leading provider of business management and workflow solutions. SFW is partnering in this investment with DaySmart’s cofounders Mark and Chris Jackson, who currently serve as the company’s president and vice president. With SFW’s strategic support and resources, DaySmart plans to make significant investments to enhance its sales and marketing capabilities, develop new products, enter new markets, and accelerate growth. “We are extremely excited to be partnering with the SFW team,” says Chris Jackson. “After a thorough process evaluating a breadth of investment partners, we feel strongly that SFW’s relevant experience supporting the growth and development of software and information businesses, their deep knowledge of our company and markets, and their strong industry-specific network will best position DaySmart for accelerated growth and development.”

Founded in 1999, DaySmart’s software platform is nationally recognized as a leading automated business management solution utilized by thousands of spas, salons, and medical spas worldwide. The company provides owners and managers of small, consumer-focused service establishments the information and workflow capabilities required to operate their businesses effectively. It also helps businesses with scheduling and tracking appointments, customer information management, employee scheduling, payroll, and product inventory management. As a specialized private equity firm, SFW exclusively invests its 20-plus years of knowledge of relevant business models, technology, competitive dynamics, and service requirements to help support management teams in growing their companies and building value. “DaySmart fits perfectly with SFW’s investment focus on businesses that offer critical workflow, information, and decision support solutions,” says Omair Sarwar, vice president of SFW and member of the board of directors for DaySmart. “We look forward to partnering with Mark, Chris, and the DaySmart management team to build on and extend the success of the company.”


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