Sonäge Skincare Introduces a Natural Manifesto

Sonäge SkincareSkincare brand Sonäge Skincare has introduced its ‘New Natural Manifesto’ to educate and empower skincare professionals to make safe skincare choices. Launched this month, the manifesto is committed to providing customers with environmental-friendly, natural, and highly effective products on the market. To develop its New Natural formulas, the brand works with skincare chemists in Los Angeles and Paris to produce healthy skincare products made without chemical cleaners, harsh dyes, preservatives, or toxins. The brand also never tests on animals and always uses recycled paper in its packaging. “As a consumer, I fell in love with Sonäge because I no longer had to choose between results-oriented and safe skincare,” says CEO Anisha Khanna. “I became involved professionally with Sonäge because I could relate to the mission and vision of the company. Since taking the helm, my goal has been to analyze every ingredient for safety, while retaining the quality and beauty of the original line that is a favorite among estheticians. We have been raising the bar even higher by aligning our brand with the Environmental Working Group.”

Sonäge Skincare also supports the use of Environmental Working Group (EWG) Verified products, which is the gold standard in the health and wellness certification. Its Vitality Nourishing Facial Oil is the brand’s first product to be EWG Verified and is now featured in the EWG Skin Deep Safe Product Database. By empowering consumers and advocating safer cosmetics, EWG Skin Deep has made companies take steps to use safer ingredients in products and disclose them on its labels. This guide has held brands accountable and pushed companies to make the changes needed to improve its ratings and cosmetic safety. “EWG Skin Deep show consumers the products that are the best for health, based on all of the latest science, and identifies the worst offenders,” says Khanna. “We recommend that estheticians and consumers consult the Environmental Working Group Cosmetic Ingredient Safety Scale and stick to those products that are rated four or lower, preferably with a green rating. You can even use the EWG app to scan barcodes from your phone. We want estheticians to view beauty as a health choice, not solely a cosmetic one.”

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