Spa Director's Management Intensive Aug. 22-25 helps spas recover before the recovery

The Spa Director's Management Intensive, described as a 'four day spa MBA,' is being offered in the San Francisco Bay Area/Silicon Valley August 22-25, 2010.  The California seminar is produced by Wynne Business Spa Consulting and Education, and team-taught by Lisa M. Starr and Peggy Wynne Borgman, both 25+ year veterans of the spa industry.

The program is renowned for its in-depth modules on leadership, employee development and appraisal, quality management, recruiting and interviewing, financial management, program development, retail management, spa marketing, and sales skills. This year, the curriculum has been rigorously updated with recession-recovery tactics. Instructors will discuss strategies to help spas rebuild profit margin lost during aggressive marketing and yield management campaigns.

Borgman and Starr emphasize practical, real-world knowledge that participants can quickly deploy to make improvements in their spa operation, or use to plan a successful spa venture. The tuition includes an exhaustive text that past participants have dubbed their spa operations 'bible.'

Participants range from experienced spa owners and managers to vendors, investors and startup entrepreneurs. The class often boasts international attendees.

Attendees enjoy a complimentary one hour private phone consultation after returning to their spas, to help them apply what they've learned to their unique situation.

Early bird tuition discounts, and discounts for multiple registrants from the same company are available. Tuition includes breakfast and lunch daily and all course materials. The seminar venue, the Inn at Saratoga, is adjacent to Wynne Borgman's Preston Wynne Spa. For a complete agenda and registration information, visit


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