In my opinion, an increased demand for spa products and a trend toward updating spa menus mean good things for the spa business and provide yet more evidence of recovery in our industry. So I was pleased to get the results of a survey conducted of decision makers from Las Vegas and Utah at at Live Love Spa’s recent event at Spa Mio at the M Resort. Among the impressive stats?
- 30% of attendees were making additions and changes to their body menus, 22% to their mani-pedi menus, and 18% to their skincare menus in 2012
- 97% would be “likely” to try a new skincare/bodycare line if it was a “seasonal/special” treatment and would not require a menu change
- Attendees indicated smaller opening orders for seasonal/special treatments may prompt them to give a new brand a try—43% indicated that they would spend under $500 on an opening order, 27.3% would spend under $1,000, and 9% would spend between $2,500 to $5,000
“Our research indicates that spas are making changes to their menus and looking for new and special products and services that will wow their guests,” says Live Love Spa Founder and CEO Lisa Michaelis. “According to the 46-plus attendees who filled out our survey, they are willing and actively looking to make changes. Vendors will experience more success by offering reasonable opening orders and strong retail support.”
When it comes to purchasing for the coming year at your spa, what are you looking for? What can vendors do to help make the decision easier? Share your thoughts here. For more information about Live Love Spa, click here.