Successful Spa-liday Promotions

I’m excited to kick off a blog series on creative holiday specials from spas across the U.S. and around the world. The treatments offered all have a festive flair and help clients glow through the season. Earlier this fall we asked a group of spa directors for their most successful holiday promotions and here are a few of their recommendations:

  • “My favorite holiday promotion is our annual spa membership party. The event includes mini services, such as manicures, pedicures, and massage, so that guests are able to experience the best of what we offer.”—Nabila Villaflor, spa manager, Spa at St. Julien (Boulder, CO)
  • “Our Drive Through gift card program is by far our most successful program that we run every year. All you do is call our spa reservations line and purchase a gift card over the phone. We then package it up beautifully and all they have to do is drive through our hotel fron entrance valet, and we have it ready for them.” —Brennan Evans, managing director, Well & Being at Willow Stream Spa at Fairmont Scottsdale Princess (AZ)
  • “The Cure Facial by Natura Bisse, a splendid treatment based on a deep facial cure, was one of our most successful holiday promotions. Guests also had the option to purchase a take-home ritual from Natura Bisse.”—Michael O’Hara, guest relations and spa director, Remede Spa at The St. Regis Punta Mita Resort (Nayarit, Mexico)
  • “I have found that our most successful promotions include specialty holiday-themed services. Some of these treatments include massages with peppermint steam towels and spiced cranberry pedicures. I believe it is important to create a special energy in the spa during the holiday season so guests feel that they are receiving an elevated experience.”—Amanda Schmiege, spa director, The Spa at Trump SoHo (New York City)

Send us your December promotions to be a part of the blog series this month.