Swissôtel Launches New Vitality Guides

Swissôtel Hotels & Resorts has introduced a series of new destination Vitality Guides. The Guides are digital, interactive maps that showcase key attractions within walking distance of Swissôtel locations and are meant to encourage guests to explore the outdoors. Vitality is a Swissôtel program aimed at inspiring travelers to maintain an active body and mind while on the road. “This year, we wanted to celebrate Vitality in a fresh and fun way and to provide our guests with a new travel tool to experience the Vitality concept all year long,” says Lilian Roten, vice president of the Swissôtel Brand. “Through our new Vitality Guides, we can now curate a list of compelling attractions that will help our guests gain a greater appreciation and deeper sense of place of destination they are visiting.” The Guides also feature an interactive component that allows guests to pinpoint and share interesting attractions they discover while exploring the destination. “Swissôtels are often located in urban centers where exploring key attractions and local cultures is easily done on foot,” says John Harlin, travel writer and alpine adventurer. “The slower you go the more you can see and these guides give guests an opportunity to truly immerse themselves in the culture of a destination without having to purchase a tour package or hire a guide.” The Guides will be available in Amsterdam, Ankara, Bangkok, Berlin, Bremen, Chicago, Dresden, Dusseldorf, Foshan, Geneva, Istanbul, Kolkata, Moscow, Osaka, Shanghai, Singapore, Sochi, Sydney, Tallinn, and Zurich, with more destinations to be added throughout the year.

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