Tarte Cosmetics, a leader in eco-chic beauty, has partnered with anti-bullying organization ByStander Revolution, to launch social media awareness initiative #kissandmakeup. Instead of focusing on hateful and negative comments, Tarte Cosmetics wants to spread kind messages through various social influencers on Instagram and focus on positivity within the social community. "Cyber-bullying is all too common on social media,” says founder and CEO Maureen Kelly. “88 percent of teens witness cyber-bullying everyday. We want to use our social platforms to encourage our fans to spread positivity rather than judge someone's appearance, which is why this initiative is so important to us. If we can make an impact through kind words and simple compliments, the internet would be a much more beautiful place."
Everyone can join the #kissandmakeup campaign by posting a selfie. Starting today, kiss your hand and place over your mouth, then post your selfie on Instagram using the hashtag #kissandmakeup. The next step is to tag a friend in your photo with a compliment and tag @tartecosmetics and @bystanderrevolution. Tarte Cosmetics will repost throughout the week sharing with its Instagram community of more than three million fans.