U.S. technology company TouchSuite has integrated automated SMS texting capabilities within its point of sale solution Firefly. For 10 cents per text, Firefly spa and salon users can program appointment reminders to send to clients at a preselected time frame prior to their scheduled appointment. “Today’s consumer depends on mobile communications more than ever before, and with the constant introduction of retail-related apps and mobile payment options, their smart phone can handle virtually every aspect of their consumer experience,” says founder and CEO Sam Zietz. “By introducing texting as an automated function within our POS solutions, we are simply providing our SMB retailers with the most relevant and efficient communication capabilities they need to not only reach their customer, but to compete with the advanced marketing tools of national chains and big-budget competitors.” Additionally, Firefly spa and salon users are now equipped with Frederick, a marketing automation platform providing digital communication capabilities that automatically fill last-minute openings. Beyond its suite of marketing tools, TouchSuite also plans to introduce texting communications to Firefly Retail for a variety of marketing-related communications, such special offers and promotion and in-store events.
For more information, visit www.touchsuite.com.