The Ultimate Spa Guide to Mother’s Day

Mother’s Day is the second-biggest gift-giving holiday of the year, coming in just behind the winter holiday season and ahead of Valentine’s Day.  According to Statistic Brain, approximately $14.6 billion will be spent on Mother’s Day, and your spa should be reaping revenue from these sales. With Mother’s Day right around the corner, it’s time to arm your spa with a strategy to make the most out of this incredible revenue opportunity. SpaBooker is excited to bring you this guide filled with tips to help you create a Mother’s Day campaign, reach new customers, and maximize your revenue in the weeks leading up to and even after Mother’s Day.

1 – Get Your Spa Ready for Mother’s Day

Develop a Mother’s Day Marketing Campaign

Creating a strong campaign with the right message, offers, and designs will help you sell more in the weeks leading up to Mother’s Day. As customers look for the ideal Mother’s Day gift, they’ll gravitate toward promotions and designs that apply to the occasion. First, come up with a core message to use in all of your marketing efforts, from your website, to emails, to your Facebook page. A focused theme, such as “Moms deserve to be pampered,” will allow your spa to offer a consistent message. Next, think of the promotions you’ll offer. Focus on deals that are a low cost to your business but provide added value to the purchaser. A “Buy One, Get One 20% off” gift certificate promotion is the perfect solution for those looking for a gift for a mother and a spouse. Another option might be a free service upgrade at time of redemption, which makes a customer feel like they’re giving Mom the VIP treatment. Finally, add a seasonal look to your gift certificate design options – your customers will love the variety.

Add Online Gift Certificates to Your Website

Selling gift certificates online in the last-minute Mother’s Day rush is a fool-proof strategy with proven results. Last year, spas that used SpaBooker generated $4.5 million in total gift certificate sales in the week leading up to Mother’s Day. That’s double the average weekly gift certificate sales in all of 2012. Giving customers the convenience of online shopping allows them to make purchases at your spa around the clock, even when your business is closed. Creating an online shopping experience is also a time-saver for your staff. By offering gift certificates online, your front desk will have more time to take care of customers instead of answering phones and filling orders.

2 – Reach More Customers Through Social Media

Get Your Message Out There in the “Momosphere”

Share your Mother’s Day promotions on Facebook and Twitter to keep customers engaged on the sites they visit most. Here’s why using social media to promote your spa is important:

  • 97% of consumers now use online media when researching local products
  • Facebook and Twitter have more than 550 million active users on their networks a day, and one out of every seven minutes spent online is spent on Facebook
  • 28% of consumers share deals through social media

You only have a few seconds to capture someone’s attention on Facebook and Twitter. Get more people to click through by making your promotions fun and attention-grabbing. When a customer likes, retweets, or shares your posts with their friends, your spa gets additional exposure at almost no cost to you. Additionally, when you post updates with links to your online shopping site, followers can easily find your store and make immediate purchases.

Entice Customers to Purchase with Mother’s Day Email Promotions

41% of adults made a retail or eCommerce purchase as a result of an email they received in the past six months. Spas and other wellness businesses can see the same results by sending marketing emails with strong promotions and messages.

Break up your customer list into specific groups with offers that speak to their specific needs. For example, email all female customers about spending their Mother’s Day at the spa this year, or send a blast to all male customers about last-minute gift certificates.

Make it easy for people to take advantage of a promotion by including links or buttons that lead to your eCommerce or online booking site.

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