Spa distributor Universal Companies has acquired SpaEquip, a spa equipment development provider. With this acquisition, SpaEquip will operate as a division of Universal Companies adding a staff of seasoned experts to the Virginia-based spa distributor. “SpaEquip is a natural fit for Universal Companies, and we are thrilled to join their team of industry-leading experts,” says Polly Johnson, vice president of corporate accounts for SpaEquip. “This acquisition will bring together two companies with a long history of providing sound solutions and extensive support to spas. SpaEquip’s extensive experience in equipment and spa development combined with Universal’s widespread product and equipment knowledge will provide customers with a comprehensive resource for all their spa and wellness needs.”
Together, both companies will offer expanded resources for their vendors, including a streamlined purchasing and fulfillment process and comprehensive sales and marketing support with an omni-channel reach to more than 40,000 customers. Vendors will also benefit from the SpaEquip team of sales and development specialists along with Universal Companies’ sales and marketing programs, including the annual Spa Resource Book; an ecommerce website and digital marketing; participation in key industry events and tradeshows; an extended direct sales force (domestic and international); and training and education support through the Wellness and Beauty Learning Center, eLearning, and regional trainers. “Bringing inventive, affordable spa development and equipment solutions to match customer needs and applying the perfect amount of customization is what SpaEquip does best,” says Brenda Elliott, CEO of Universal Companies. “And in this new era of spas playing an important role in the health and wellness movement, having partners like SpaEquip will be of huge benefit as we continue to develop solutions that help our customers anticipate their patrons’ needs and provide wellness focused experiences. Combining the talents of both companies will produce solutions that have a positive impact for the spa industry.”