Virtuoso Launches a Wellness Travel Community

International luxury travel network Virtuoso has brought together its world-renowned advisors and select preferred partners to create a wellness travel community. This new platform serves to unite travel advisors who serve a health-conscious clientele with hand-picked partners, including hotels, cruise lines, tourism boards, and tour operators for networking, education, and marketing. This month, the wellness community introduced the Virtuoso Wellness Zone at Virtuoso Travel Week, which is a luxury travel premier gathering in Las Vegas, NV. The inspirational 6,000 square-feet Wellness Zone invited advisors to browse health and wellness products and view demonstrations of services for mind, body, and spirit, including custom blending of aromatherapy body butters, a traditional Mexican ritual energy cleansing, paddle-boarding yoga instruction, a Thai massage employing silk strands, and a Turkish hammam demonstration. Only 18 of Virtuoso’s partners were chosen to participate in the event, including BodyHoliday Saint Lucia, Canyon Ranch (multiple locations), Miraval Resort (Tucson), and Rancho La Puerta (Tecate, Mexico), which all provide either a wellness focus or offer multi-day health or spiritual programs. “Simply defined, wellness travel encompasses physical, mental, and social wellbeing, as well as spiritual health,” says Albert Herrera, senior vice president of global product partnerships. “There’s no doubt that this trend will only continue to flourish. Through our Virtuoso Wellness community, we can connect like-minded individuals and develop a true community that, through regular interactions and peer-to-peer collaboration, can share knowledge, develop expertise, and ultimately work together to better serve consumers seeking healthy travel experiences.”

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