Westin Hotels & Resorts announced plans to continue the global expansion of its signature spa brand as it continues to enhance its footprint in the world’s fastest growing markets. Propelled by a growing demand for luxury services, Westin will increase its robust portfolio of Heavenly Spas with 13 openings by 2014, with all but two located outside the United States. The brand’s signature spa concept is currently in 28 Westin Hotels & Resorts around the world.
By 2014, Heavenly Spa will make its debut at The Westin Lagunamar, The Westin Chennai Velachery, The Westin Xiamen, The Westin Changbaishan, The Westin Wenzhou and eight other properties across North America and Asia.
“There is a growing demand for spa and wellness services in key global emerging markets such as Asia,” said Jeremy McCarthy, Director of Global Spa Development and Operations for Starwood. “Westin’s Heavenly Spa concept fulfills that demand and provides signature sensory experiences aimed at mind-body wellness and revitalization, designed specifically for the Westin guest.”
The Heavenly Spa by Westin is built upon two of the Westin brand’s core philosophies: preserving wellness on the road and helping guests leave feeling better than when they arrived.
“The global expansion of our Heavenly Spa brand underscores the strong appeal of our distinctive positioning around well-being which dovetails perfectly with the top three things consumers do today to improve their wellness – exercise, eat better and visit a spa,” said Brian Povinelli, Global Brand Leader for Westin Hotels.
Heavenly Spa by Westin Signature Treatments
Each Heavenly Spa features signature treatments as well as unique programs that reflect local culture and customs. Signature menu items featured at most Westin Heavenly Spas include:
- Heavenly Spa by Westin Massage: A heated compress invites back muscles to relax and ease before a choice of essential oil blends is massaged onto the body. Relaxation comes from the harmonious balance of scent and touch.
- Rollerssage: A unique massage service in which pure, perfectly round crystals are heated and rolled over the body for a deeply penetrating massage that’s utterly calming and completely absorbing.
- Heavenly Body: This full-body treatment features kamani oil, walnut extract, orange and juniper in a powerful serum and rich body cream that relieves stress, promotes cellular restoration and provides environmental protection for the skin.
- Heavenly Glow Facial: Created expressly to purify the skin, natural cleansing elements such as propolis and marine extracts leave guests fresh-faced and radiant.