We're already four months into 2014, but it's not too late to take advantage of it as the year of mindfulness, as it has been nicknamed thanks to the growing trend. Google searches for mindfulness have more than tripled between 2004 and 2013. People are looking for a way to detox, unwind, and rediscover peace. Additionally, according to JWT Worldwide, one of the world's largest marketing communications brands, 2014 will be characterized by a movement toward mindful living and a number of the items on JWT's "100 Things to Watch for in 2014" list reflect a growing interest in mindfulness. That's where your spa fits perfectly. Corporate businesses are even realizing the importance of stepping away from the computer screen, some are even hosting meetings while walking to massages or meditation rooms. To make sure your spa comes to mind when potential clients next search for 'mindfulness,' make it clear in marketing you're on top of this trend and your services help guide them in this lifestyle shift.
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