Natural Marketing Institute (NMI)The Natural Marketing Institute (NMI) presented their Top Ten Health & Wellness Trends of 2005 at the Natural Products Expo West trade show in Anaheim, CA on March 18, 2005. Approximately 600 industry professionals attended the seminar to explore the future of health and wellness. These trends are the result of various NMI research sources including the Health & Wellness Trends DatabaseTM (HWTD), the LOHAS Consumer Trends DatabaseTM (LCTD), the Organic Consumer Trends Report (OCTR), HealthBeat InteractiveTM, ESPTM (e-Screener Panel) and ImmerzionsTM. NMI databases, now including 200,000+ U.S. consumers, provide comprehensive information across more than 150 product categories.

NMI's Top Ten Trends of 2005:

1. The Immediacy of Health and Wellness Escalates
2. The Three F's of Food Trends: Fiber, Functionality and Fat
3. The Healthy Get Healthier: The Good, the Bad and the Ugly
4. Weight Loss: Stability, Challenges and Apathy
5. Planetary Health and Wellness: Is it Cool to be Green?
6. Sources of Influence Become Multi-Dimensional
7. Nutritional Supplements — Can New Science and New Claims Revitalize the Category?
8. From Low-Carb to Slow-Carb: A Redefinition
9. Reality Gaps Between What Consumers Say and What They Do
10. The Organic Market: Finding the Real Value Proposition

This release is the first of an eleven part series. Future releases will highlight each of the Top Ten Trends and provide further data and perspective. NMI's recently published 2005 Health and Wellness Trends Report(TM) also provides an in-depth look at these trends and other insights into the health and wellness arena. To review the Table of Contents and for ordering information, please visit: http://www.nmisolutions.com/r_hwt.html.

The HWTD is a comprehensive NMI consumer database based on an annual research study of 2,000+ general population households. Based on attitudes, behavior and product usage within health and wellness across 90+ product categories and 18 shopping channels, the HWTD contains six years of trended data across 12,000+ consumers.

The LCTD is a nationally projectable consumer database based on annual research of 2,000+ general population households with regards to their attitudes, behaviors and product usage within healthy, environmental and sustainable products including consumer packaged goods, healthcare, transportation, electronics, appliances, investing, renewable power, and green building products/services. The LCTD contains four years of trended data. The 130-page OCTR provides attitudinal, behavioral, and product usage analysis of organic consumer groups, as well as projections of the size and growth of the organic marketplace. Four year trends in the organic marketplace are also examined.

HealthBeat Interactive is NMI's online quantitative research tool used for ongoing tracking studies and other custom NMI projects. NMI also conducts a monthly HealthBeat omnibus study among 1,000 U.S. general population households for quick turnkey surveys based on proprietary client content. ESP (e-Screener Panel) is a quantitative survey based on quarterly research among 50,000 U.S. general population adults and is used for identification and measurement of low incidence brands, products, retailers, magazines, health issues, and demographic groups, among others. ESP is used for the formulation of consumer panels for follow-up primary research studies. Immerzions is a partnership between NMI and Sloan Trends created to provide tailored insights and solutions on the emerging trends and future opportunities in health and wellness. Custom sessions are available to examine a variety of topics and industries.


NMI is a strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace.

For more information on NMI's trend reports, proprietary databases and other services, visit NMI's web site at www.NMIsolutions.com, or contact: Nancy White 215.513.7300 ext. 225